1) Why we use PPE ads | MarkusEvers

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Master Marketing Academy

Module 1 - Welcome to the course!

1) Welcome! (2:18)
2) What you need to know b4 we start! (2:28)
3) Starting checklist for ads manager (4:59)

Module 2 - Secret Product Research

1) The mindset of finding winning products! (6:42)
2) Store optimization checklist (12:32)
3) My secret research methods (13:54)
4) Commerce Inspector & Turbo ad finder full breakdown and explanation (16:05)
5) FB Candy - the ultimate Facebook reseach tool (9:48)
6) MAIN METHOD - The Rocket Product Research Method (41:04)

Module 3 - Facebook ads introduction & basics

1) Breakdown of the Facebook ads funnel that we'll be working with (6:32)
2) The mindset of the testing phase (2:44)
3) Full ads manager walkthrough with explanation of the different features (10:37)

Module 4 - How to make the perfect ad

1) 3 elements to make a good ad (4:50)
2) How to make the best converting ad copy (12:12)
3) Creating an ad inside of FB ads manager (8:19)
4) Thumnail & picture ads (7:35)

Module 5 - Psychological aspect of targeting

1) Why we use PPE ads (6:03)
2) Targeting 101 - complete walkthrough (18:24)
3) How to choose the right targeting (14:43)
*NEW - Brands Flexed Targeting Method (5:44)
*NEW - Magazines Flexed Targeting Method (6:05)
4) Example of winning ads & winning target audiences (8:57)
5) Campaign structurization (15:16)

Module 6 - The testing phase of your ads

1) The complete Markus Evers Testing Phase Roadmap (22:36)
2) How to transfer from PPE to WC (9:15)
3) Which metrics to look for (datapoints for your ads) (10:55)
*NEW - Rapid WC Testing Method (1:55)

Module 7 - How to scale your ads/winning products

1) The art of the scaling-mindset (7:07)
2) The Markus Evers Scaling ROADMAP (24:05)
3) What is a Well Performer (5:49)
4) What are Lookalike audiences (9:44)
5) How to create, analyze & use Lookalike Audiences (14:22)

Module 8 - Retargeting ads

1) The basics of retargeting ads and why they're so powerful (3:41)
2) How to setup manual retargeting ads (6:55)
3) How to setup DPA retargeting ads - Dynamic Product Ads (12:09)
4) Which app(s) to use for automatic retargeting ads. (4:47)

Module 9 - The GOLDEN Nugget

1) Finding new winning products as easily as slicing a piece of cake (6:02)
2) How to use your existing winning products to scale your business rapidly (8:01)

Module 10) Increase Profits + Average Order Value

1) Tips & tricks to increase AOV + Profits & Why it's important (8:20)
2) Volume Discount - How to integrate it, and what apps to use. (7:33)
3) You Need This Shopify App - Increase revenue by 20% with 1 click (5:21)
4) How To Lower Your COGS And Hereby Increase Your Profits (5:06)

Value Videos From FB Group - Store Reviews, Targeting Tips, Ads Reviews etc.

Store Review #1 (17:09)
Store Review #2 (14:10)
Christmas Products Targeting Tips & Tricks (20:41)

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1) Why we use PPE ads

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